Build a profitable business that supports the life you actually want to live.

Meaningful Work Should Also Be Profitable

I help women over 40 build profitable, purpose-driven coaching and service-based businesses with strategy, simplicity, and accountability without the overwhelm or endless trial and error. If you’ve ever felt stuck trying to figure everything out on your own, constantly consuming advice but still unsure what to focus on next, you’re not alone. I created this business because I believe women in this stage of life deserve more than burnout, confusion, or years of spinning their wheels.

You deserve a business that creates income, freedom, flexibility, and fulfillment while still honoring the life you want to live. This work is deeply personal to me because I understand what it feels like to want more independence, more purpose, and a different way of working and living. My goal is to help you simplify the process, focus on what actually drives growth, and build a profitable business that truly supports your life rather than consumes it.

About Me

Hi, I’m Yaritza Báez

I’m a Business Growth Strategist and Accountability Coach passionate about helping women over 40 build profitable coaching and service-based businesses with more clarity, momentum, and confidence.

My entrepreneurial journey began during a major season of personal transition, after two decades of marriage, as I navigated the realities that often come with this phase of life. Like many women in their 40s and 50s, I found myself craving more freedom, flexibility, purpose, and the ability to create work that genuinely aligned with the life I wanted to build.

I started my coaching business not only to achieve financial independence but also to build a lifestyle with greater freedom and flexibility, one that allows me to continue doing meaningful work while pursuing my love for travel, connection, and personal growth. My long-term vision is to build a location-independent business that allows me to spend seasons in the UK or Europe while continuing to support women around the world.

Because I’m building this journey myself, I deeply understand the realities many women face:

  • starting over
  • balancing responsibilities
  • navigating life transitions
  • building a business while managing real life
  • trying to create something meaningful and financially sustainable at the same time

That’s why my approach combines practical business strategy, accountability, simplified systems, and personalized guidance to help women stop spinning their wheels and start building sustainable momentum.

I believe building a business should feel purposeful and aligned, but also profitable and sustainable.

When I’m not coaching, you’ll usually find me traveling, exploring cultural events, hiking, reading, baking, or working toward my own fitness and wellness goals. I believe women over 40 have the opportunity to redefine what success looks like in this stage of life and create businesses that support that vision.

MY CORE VALUES

Profitability

I believe meaningful work should also be financially rewarding. Building a business you love matters, but building one that is profitable and sustainable matters too.

Freedom

I help women create businesses that provide greater flexibility, independence, and the ability to live and work on their own terms.

Intentionality

Success isn’t about doing more. It’s about focusing on what truly matters and building a business aligned with your goals, priorities, and lifestyle.

Simplicity

Business growth doesn’t have to feel complicated or overwhelming. I believe in simplifying the process so women can focus on what actually drives momentum and results.

Accountability

Consistent action creates momentum. I provide the structure, support, and accountability women need to stay focused and keep moving forward.

Sustainability

I believe in building businesses that support your life long term, not businesses that lead to burnout, exhaustion, or constant overwhelm.

What I Believe

It’s never too late to build a business or create a new chapter in your life.

Women over 40 bring wisdom, experience, and resilience that are incredibly valuable in business.

Building a business should create more freedom and fulfillment, not constant stress and pressure.

Sustainable growth comes from clarity, focus, strategy, and consistent action.

You do not need to do everything to build a successful business.

Accountability and support can dramatically shorten the learning curve.

Meaningful work and profitability can absolutely coexist.

Schedule Your Consultation

Connect with me today to start your journey toward success.

Why I’m Passionate About This Work

One of the biggest reasons I’m passionate about business coaching and accountability is that I know how easy it is to feel stuck, overwhelmed, and unsure if your efforts are truly working.

I know what it feels like to:

That’s why I care so deeply about helping women simplify the process and focus on the actions that truly move their businesses forward.

What excites me most is seeing women:

Because with the right guidance, support, accountability, and strategy, growth becomes much more possible and much less overwhelming.

WHAT SETS MY APPROACH APART

Unlike one-size-fits-all coaching, I understand the real-life complexities many women over 40 face while building a business.

You may be balancing:

That’s why my approach focuses on practical strategy, sustainable growth, accountability, and simplifying the process so you can build momentum without burnout. This is not about hustling harder. It’s about building smarter, focusing on what matters, and creating a business that genuinely supports your life and goals.

Ready to Build a Profitable Business on Your Terms?

You don’t have to figure everything out alone. With the right strategy, support, and accountability, you can build a profitable business that creates more freedom, flexibility, confidence, and fulfillment in your life. Let’s simplify the process, focus on what truly matters, and build sustainable momentum together.

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